Loose Moose

Mutt Nutt Studio - Moose in the City

Moose in the City

Moose in the City was a project by the City of Toronto in which 326 life-sized moose sculptures were placed throughout the city and decorated by local artists. Each moose was paid for by a sponsoring company, corporation or organization. This moose was decorated by Mimi for Mediacom Inc., the largest out-of-home media company in Canada at that time. The idea was to turn their transit shelter into a Moose Stop.

The United Way later held a Running of the Moose event where the sculptures were raced up and down Bay Street, raising nearly $40,000. The moose was later auctioned off to raise money for other charities.

Design: Mimi Chan   Client: Mediacom Inc.